
My Story and the Birth of the CARESTA Brand
CARESTA is not just a brand — it’s an extension of myself. A perfect balance between discipline and refinement, where artistic vision meets executive precision. From the very beginning, I knew I wasn’t just creating objects, but an identity. One that speaks of essence, not excess.
Since childhood, I’ve been drawn to aesthetics, beauty, and harmony. I loved to draw, create, and play with shapes and textures. Design was part of my inner world. However, following my parents’ desire for a stable and solid career, I chose to study at the Faculty of European Studies and International Relations — specializing in the Management of European Institutions at Babeș-Bolyai University.
My passion for the stories behind great brands never faded — how they are built, how they inspire, and how they create authentic connections. This naturally led me to a career of over 18 years in the international leather goods industry, collaborating with some of the most respected fashion houses in the world.

But everything truly began long before that, in a special place: a leather goods factory in Sebeș, founded in 1849 by Karl Dachinton. This factory, Capris, was a symbol of tradition and craftsmanship. That’s where my professional journey began, where I learned what excellence in execution means, the importance of attention to detail, and the patience of the creative process. Later, I inherited this legacy and transformed it into CARESTA — a continuation of tradition, but with a new identity built on respect and vision.
CARESTA reflects my personality and style — my way of expressing a deep passion for design and quality. Every bag I create embodies my standards, with timeless design and the finest materials. Each stitch is crafted with care by dedicated artisans. Every piece is designed to be something I myself would wear.
Founded in 2010, CARESTA was born out of a deep need for meaning. I wanted a brand with soul, substance, and authenticity. Its name carries my initials, and “resta”, in Italian, means “remains” — a symbol of durability, attention to detail, care for people, and respect for the creative process. CARESTA stands for timeless design, not fleeting trends. It stands for subtlety, discipline, and truth.

Throughout this journey, the most constant and valuable support has been my husband — my life partner since adolescence, and today, my business partner. Together, we make the essential decisions, guided by the same education, principles, and values that have strengthened our partnership and given us a clear direction in both our personal and professional lives.
A unique source of inspiration is our son, a teenager passionate about architecture. He’s part of a generation that views the world with freedom, creativity, and courage. He constantly challenges me to see things from new perspectives — pushing me out of my comfort zone.
Today, CARESTA is more than just a fashion or lifestyle brand. It is a bridge between my rigorous economic background, refined aesthetic, and the deep human sensitivity of a mother, wife, and creator. It is a brand that endures — in time, in detail, in soul.
I firmly believe that when a vision is born from authentic passion and supported by hard work, patience, and strong values, it can transcend the boundaries of fashion. My story is not just about creation — it’s about the courage to build something lasting. About weaving together aesthetics and ethics, past and future, innovation and depth.
CARESTA does not follow trends — it surpasses them. It’s about building with purpose and giving with intention.

CARESTA – Elegance That Endures
Today, CARESTA is more than a fashion or lifestyle brand. It is a harmonious synthesis between my rigorous economic education, the deeply human sensitivity of a mother, and the refined aesthetic cultivated over time.
CARESTA was not born from a mere dream, but from a clear vision: to create pieces that speak of quality, durability, and timeless beauty. It is an extension of my personality — an authentic way of expressing my passion for design, craftsmanship, and meaningful details.
Each CARESTA bag reflects my standards — from the selection of the finest materials to the precise cut and the meticulous stitching done by skilled artisans. I don’t create items for just one season, but for a lifetime. Pieces that become part of the story of the woman who wears them.
CARESTA means more than style. It means emotion, continuity, and respect for well-crafted work. It is the brand that speaks of me — and perhaps, of you.
It is for the woman who doesn’t need to choose between reason and sensitivity, between discipline and dreams.
It is about me — and about all those women who choose to be whole and give meaning to every piece they wear.
Elegance is a matter of attitude.
Andreea Costas Oanta